Point-of-Care Perspectives
from PatientPoint

At PatientPoint, we’re transforming the point-of-care experience. We’re finding new ways to impact doctor-patient engagement across the entire care journey. We’re providing more innovative, tech-enabled solutions and driving richer discussions. And now that we have acquired the company formerly known as Outcome Health, we’re not only offering greater scale and ease of execution for our brand sponsor partners, but we’re also going deep, enabling brands to reach those narrowly targeted patients who have a specific condition with tailored messaging across their entire path to treatment.

We recently sat down with Chief Client Officer Linda Ruschau to discuss the big things happening at PatientPoint and the many benefits for our sponsor partners:

Q: Why did PatientPoint and Outcome Health decide to combine?

Quite simply, we are better together.

PatientPoint and Outcome Health were two organizations in pursuit of one mission: making every doctor-patient engagement better. Both companies share a passion for Point of Care and the channel’s unique ability to enable brands to impact that magic moment when a patient and a provider are talking about treatment options. It was a no-brainer to combine forces. The most recent leadership team under Matt McNally did a fantastic job at revamping processes to ensure validity and safety of campaigns.

Q: What is PatientPoint’s long-term vision for Point of Care?

The reinvention of healthcare is here—and so is the new definition of Point of Care... or should I say Points of Care.

While the physical physician’s office remains the core of diagnosis and treatment decisions, we now have opportunities to reach patients along the entire healthcare journey. For example, while a patient may be diagnosed with H1C levels that indicate moving to an SGL2 in the office, the monitoring of the treatment and the patient’s overall health can now be done remotely. And we will be a part of it all, helping healthcare brands leverage this more expansive reality of engagement.

Q: Will product offerings be changing?

We're thoroughly reviewing all aspects of products from both companies’ portfolios to bring the best features and functionality together.

Both PatientPoint and Outcome Health products were created to enhance patient engagement. We're thoroughly reviewing all aspects of products from both companies’ portfolios to bring the best features and functionality together. Here’s something that will NEVER change—our commitment to exceeding sponsor expectations and offering the best of the best in the industry to our partners.

Q: Has PatientPoint gained additional specialties?

Yes!

Our solutions now reach providers in over 15 specialties like diabetes and oncology, which means brands targeting patients on niche treatments will have even greater ability to reach them.

Q: What’s the company’s new combined reach?

I can’t help but smile when I say it: 150,000 unique healthcare providers are using PatientPoint solutions.

This scale presents tremendous opportunity for brands as now 1 in 3 scripts will be written by a PatientPoint provider.

Q: How can I remain confident in my investment?

PatientPoint’s solutions will continue to be backed by verification and validation measures that exceed industry standards.

As Point of Care becomes more of a foundational buy for healthcare marketers, assurance remains critical for marketers to feel confident in their investment. PatientPoint’s solutions will continue to be backed by verification and validation measures that exceed industry standards to ensure brands continue to have the highest level of confidence and receive the exemplary service and value that drove their initial investment.

We can’t wait for you to see what’s next.

Join us as we transform Points of Care—let’s talk today to get started!