Breadcrumb Home Blog Point-of-Care Perspectivesfrom PatientPoint Why Personalizing Your Message to the Point of Care Matters Kate Merz January 31, 2023 Recent Posts Pharma’s Golden Opportunity to Reach Every Possible Patient How to Create an Effective Patient Satisfaction Survey The Truth About Online Eye Exams Three Ways to Use Video to Improve SEO Interview: Advancing Health Equity Through Inclusive Targeting and Culturally Relevant Content