Create New Brand Users via the Ultimate Influencer: THE DOCTOR

Messaging in the doctor’s office is a proven, effective channel to not only drive sales but create loyal, lifetime brand users. See how the PatientPoint platform positions your brand as the preferred purchase throughout a consumer’s care journey.

Pre-Visit

Impact consumers’ online search before the visit. Your ad is served only to searchers who have consumed high-quality, condition-specific webpages and content. Carry your message through with in-office mobile targeting.

Identify and qualify consumers through their online searches for health content to create custom-targeting segments
ID geofenced target offices to deliver brand ads to consumers who recently engaged with specific health content

Waiting Room

Seed your brand in the mind of consumers and caregivers with an implied physician endorsement and recommendation. Trigger consumer-initiated conversations about your brand in the exam room. Proven to build awareness, interest, consideration and action.

Your brand message appears alongside specialty-specific, award-winning education and health and wellness information
Category exclusivity
Individual office-level targeting allows for tailored brand messaging

SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Ophthalmology, Pediatrics, Primary Care, Rheumatology, Urology

Exam Room

Be the only brand at the moment of impact. Remind and reinforce your brand message with captive consumers and have a key presence in important discussions with the doctor.

Educational and branded messages inform waiting consumers; active education and doctor teaching tools enhance the doctor-consumer discussion
3D anatomicals and practice messages deliver doctor engagement and endorsement

SPECIALTIES: Cardiology, Dermatology, Gastroenterology, Infectious Disease, Neurology, OB/GYN, Oncology, Pediatrics, Primary Care, Rheumatology, Urology

Back Office

Impact doctors all day, every day with customized brand messaging in the back office. Drive awareness of your brand, build understanding of its value to consumers and, ultimately, trigger recommendations. Proven to increase HCP brand recommendations.

Catch HCPs’ attention with the right information: efficacy, safety, savings offers and other relevant benefits
Individual office-level targeting ensures the right brand messages are in front of the right doctors

Also offering mobile access to the doctors you want.

Target doctors inside and outside the office by matched NPI. Your message is served on high-quality content pages that drive guaranteed click-through
Send follow-up emails to NPI-matched email addresses to HCPs that engaged with a brand ad

SPECIALTIES: Dermatology, Gastroenterology, Neurology, Oncology, Ophthalmology, Primary Care, Rheumatology

Post-Visit

Reach consumers after the visit with sequential messaging to facilitate follow-through on the doctor’s recommendation.

Extend Your Reach

Reach your target healthcare consumers in any specialty with custom education materials delivered direct to your targeted doctors.

Independently written and designed by PatientPoint
Your brand positioned as the preferred treatment

Convert Consumer Awareness into Action

2022 Nationwide Web Survey of 499 respondents who visited physician offices installed with PatientPoint Education Center – Pediatrics Exam Room Program.

83% of consumers who visit a PatientPoint office purchase a product within a week of their doctor’s recommendation.

The PatientPoint Difference

No one gets you into more doctor’s offices. PatientPoint offers your brand category exclusivity for a 100% share of voice in office, the ability to customize your message down to the location level and turnkey execution.

140,000 unique HCPs recommending your brand

15+ specialties

750 million annual patient visits in PatientPoint practices

We Make Your Brand What the Doctor Orders

61.4% lift in recommendation

28.1% pt increase in purchase intent

Source: 2019-2021 IQVIA PatientPoint ProVoice AWR results; 2020-2022 results among respondents to PatientPoint consumer insights surveys.

Featured Resources

BLOG

Point of Care: Not Just for Pharma

Julie Young, pharma and consumer health marketer, shares firsthand insights into the value of messaging at the doctor’s office. Learn more

Playbook

Consumer Health Marketer’s Playbook

Tom Finn, retired president of the Global Personal Health Care business at Procter & Gamble, shares expert insights on how to effectively drive growth for consumer health brands. Learn more

Get Started

Make Point of Care—and PatientPoint—a part of your plan today. Contact us to schedule a meeting.